"You're spoiling me"
“You’re spoiling me” I hear all of the time from my elderly female clients. Mostly in their 70s and 80s so are of an age, and era, when women traditionally cared for their families and never looked after themselves. Their upbringing taught them to look after others first and this makes it all the more gratifying to give them time and nurturing through massage and therapeutic touch – caring that many of them never had in their younger years.
Of course, the products we use for older clients is important too. I use Pure Pro’s Hypoallergenic Lotion when working with my elderly clients. It is an all-natural pH-balanced balanced lotion that is just perfect for older, delicate or sensitive skin. Containing organic aloe and golden jojoba oil this lotion really feeds and nourishes older, delicate skin in a gentle non-greasy way. It stimulates the sebaceous glands to produce more of the body’s own natural moisturiser which diminishes with age.
Combined with gentle effleurage strokes Hypoallergenic Lotion also stimulates the primary and secondary circulation systems. This is particularly important for the elderly with impaired or reduced mobility or compromised circulation to the extremities. It also improves the suppleness of muscles and fascia and positively affects joint flexibility. You can add essential oils to further enhance the experience and it’s is a lovely lotion for manicures and facials too!
The results of the 2016 Census of Population showed that there were 637,567 people living in Ireland over the age of 65 – that represents almost 14% of the total population. This is, I believe, a golden [years] - excuse the pun - opportunity for massage therapists to develop their businesses and tap into a new and growing market sector.
In my personal experience as a therapist of 15 years, I have seen my client base age (as I do!) BUT continue to come for regular massage treatments. Two of my clients are now in their 90s!
As therapists, we all know and believe in the benefits of massage. For the elderly, however, therapeutic touch through massage can be vitally important, particularly if they live alone or have lost a spouse. The power of touch is so important for this group and isn’t it just great that so many are attending regularly for treatments.
A few months ago in my Massage Matters FB Group I asked members to share the age of their oldest clients. The response was encouraging with many therapists responding that they had clients well into their 80s and even the early 90s – mirroring my own experience.
My elderly clients just love their treatments and regard them as real “treats” and enjoy the “spoiling”. In many cases, it is the only touch they experience. They usually nod off and I leave them as long as possible afterwards to nap and allow the Hypoallergenic Lotion to continue to do its essential healing work.
If you have an older client base or would like to work more with the elderly Hypoallergenic Lotion is the product for you. http://bit.ly/halotion